With DFS (Daily Fantasy) benchmark research and user interview sessions conducted by the UXR team around the lobby experience, we heard a recurring theme across our platforms - users felt overwhelmed. Contest entry points were crammed together. Th
Collaborating closely with the Product and Analytics teams, our first step was to perform an audit on the existing DFS lobby and assess which components were redundant or not helpful to our users and prioritize changes for the areas that were ripe f
I contributed to and led the design team through early, low-fi, explorations of possible solutions, taking into consideration the foundational research from the UX team, the analytics that came through during our kickoff meetings, stakeholder requir
With further exploration, we started to identify core components and areas we wanted to feature on the new simplified lobby, digging into the design for each and presenting a range of UX options.
To get a read on which components were moving in the right direction, I facilitated a design workshop so we could collaborate with key stakeholders from different areas of expertise (marketing, product, eng, design, research), giving them each a pal
After honing in on and narrowing the UX options for each component, the team built prototypes we could put in front of users. I created a usability comparison study in UserTesting, and we ran it with a handful of beginner, intermediate, and expert D
We iterated on the lobby designs through two rounds of usability testing and stakeholder reviews before developing the designs for a fall launch and experiment. I led the planning, roadmap and rollout of the different design elements, working closel
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