final-screens.png
The original DFS welcome screen landed the user on one screen with very little context regarding what they could experience signing up for FanDuel. It relied heavily on outside marketing and the app store imagery/language to convey the value prop, b
We sought to provide the proper context setting for the user, letting them know that they were on the FanDuel Fantasy platform and also that they could engage with us in a variety of ways. In collaboration with the product, content design, and u
Once we landed on the user-preferred language style for the messaging of the key value props, we tested them against a varying set of visuals. This allowed us to narrow down the options to the screens that would provide the highest level of exciteme
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