We put together several low fidelity wireframes, exploring ways to tie our Sportsbook, Fantasy and Casino platforms into one space, while leveraging content and relevant data to provide the user with a personalized experience.
As our designs were narrowed, the team keyed in a few core areas that could provide the best experience moving forward - a flexible framework (allowing us to provide the right content at the right time to our users - think…education content for new
After presenting low-fidelity wireframes and prototypes to the broader design and product teams, there was buy-in to build a team around executing the idea. That group used our direction as a jumping-off point to get to an MVP concept being built fo
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