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With a post-launch market fit, a growing user base, and critical success in the iOS App Store, the business required additional features to increase engagement and encourage adoption. In order to be more adaptable to these product needs, we explor
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By choosing to rebuild the bones of the app from the ground up (including visuals and new back end architecture), we’d be able to establish a strong foundation of design, brand identity, user experience, and code structure to build upon moving forwa
Features included: a social media feed for sharing media and status updates, a calendar for scheduling games, practices and events, a chat client for immediate one-on-one and group communications, and a folder system for storing and distributing doc
These visual explorations and changes not only allowed us to improve upon what was already a great experience for the user but also positioned us well to continue to meet the business requirements of growing our key metrics across the board.
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