The initial onboarding flow in our MVP candidate was a basic form fill that matched what was implemented on our web platform. Once in market and equipped with this feedback from our initial user base, we sought to redefine the experience. Our focu
The result was a streamlined experience that guided users through a conversational flow, rather than a wall of forms. We saw an immediate increase in signups with the introduction of the phone number/SMS signup flow. It also helped fill a void we
The revamped design got us closer to where we wanted to be, but there were still functional issues we were running into. Having introduced a full-width button in this iteration that was locked to the keyboard, we repeatedly ran into development is
Our current iteration, from the latest redesign, provides the same seamless experience.
More context has been added to the splash screens, giving the user an opportunity to learn more about our product without having to move through the signup process. While we kept the conversational flow that guided the user through the process, we a
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