YP, The Real Yellow Pages, was hosting a brand activation at Advertising Week and needed an interactive experience that connected with potential clients. The goal was to help explain their product offerings to potential local/national businesses i
The game board, which represented the complexity of the consumer journey, had multiple pathways for the user to traverse. They were served questions based on their online shopping habits, specific to recommendations, search inquiries, brand loyalt
They were served questions based on their online shopping habits, specific to recommendations, search inquiries, brand loyalty etc. Their answers would dictate how they traveled to their next turn. In order to tie the questions back to YP product
This allowed the user to see YP’s expertise in the space and how their offerings might benefit their own business. It also gave reps a talking point to kick off any potential sales pitches.
When their journey through the game was complete, their answers were scored against a predetermined list of personas. These personas placed them into one of three categories, which was then used to provide them with leave-behinds providing a custo
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